Earlier Work.
A Naples advertising agency and a handful of independent side projects — brand identity, e-commerce, prize competitions, and product design for national and international brands, before the shift toward product and AI-native building.
Not every project gets a full case study of its own. These seven span a year at Allaterza, a full-service web agency in Naples, plus a handful of independent side projects that followed — brand identity, e-commerce restyles, a prize competition, and a travel app. Different clients, different sectors, same designer moving fast on each brief.
- DecòRetail & FMCG
- DucatiAutomotive
- BrionvegaHome Electronics
- RevlonBeauty
- Gay-OdinConfectionery
- HolidersTravel App
- WineyBrand & Identity
Own-brand campaigns & Facebook apps
Traditional and online advertising campaigns for Decò's own-brand kitchenware line, plus day-to-day management of the brand's Facebook presence and two custom Facebook apps. I also built the website for the products Decò manufactures in-house.
"Ride a Song" — with Spotify
A prize competition built with Spotify for Ducati, promoting the Multistrada motorbike: riders shared the soundtrack to their ideal ride for a chance to win a Multistrada experience for themselves and their friends. I designed every part of the web app, from the entry flow to Facebook login.
E-commerce restyle for a design icon
A full restyle of the e-commerce site for Brionvega, the historic Italian brand behind design icons like the radio.cubo and the Grattacielo radio. The new site paired a cleaner shopping experience with the brand's mid-century design heritage.
Hero Unit for a digital campaign
I designed the Hero Unit for Revlon's Ultra HD product launches, anchoring a digital advertising campaign the wider Allaterza team built out across the brand's site.
Packaging & digital for a Naples icon
Ongoing print and online advertising for Gay-Odin, Naples' historic chocolate maker — including a co-branded packaging line for their partnership with Telethon in support of genetic research, plus day-to-day management of the brand's Facebook page.
Local travel advisors, in your pocket
Design work on Holiders' mobile app, a platform connecting travelers with vetted local advisors to plan authentic, tailor-made trips. I worked on the onboarding flow, destination guides, and advisor profile screens for the app, which shipped on both the Apple App Store and Google Play.
A wine startup's identity, from the logo up
Full corporate identity for Winey, a wine-subscription startup: logo, brand system, and the website for their monthly "Wine Box" subscription — from the homepage through plan selection and checkout.
Seven briefs, one designer.
Across agency and independent work, the brief changed every time — automotive, home electronics, beauty, confectionery, retail, travel, hospitality. What stayed constant was the process: understand the brand fast, ship something that felt native to it, and move at whatever pace the project demanded.