Betadvisor.
Restyling the brand identity and interface of an international sports-tipster platform — built for two audiences with very different needs.
As Product Designer at BetAdvisor, a prominent international platform specializing in sports-betting tips, I led the restyling of the brand's entire corporate identity and user interface — website, logo, and overall branding — across desktop, tablet and mobile.
- Logo & Visual IdentityMark, colour, type system
- Website RedesignFull corporate site
- Tipster PlatformProfiles, stats, pricing
- Bettor DashboardsTracking & comparison
- Responsive UIDesktop · Tablet · Mobile
One brand, two audiences to win over.
BetAdvisor's identity needed to feel credible and modern enough to attract professional tipsters looking to build a reputation, while staying clear and approachable for bettors trying to work out who to trust. The existing brand and interface did neither job well.
The restyling had to carry that trust across every surface — logo, website, and the responsive interface underneath it — for two audiences with genuinely different goals inside the same product.
Rebuilding the brand from the logo up.
Creating a Cohesive Brand Identity
I led the comprehensive restyling of BetAdvisor's corporate identity: a modern, dynamic logo reflecting the platform's expertise and credibility, and a website redesign built around clarity, engagement, and a more professional aesthetic — aimed at building trust and improving retention.
Designing a User-Centric Platform for Tipsters
I designed a platform tailored to professional tipsters, giving them tools to manage their accounts, showcase their expertise, and engage with bettors. Detailed stats — win rates, ROI, performance across sports — let tipsters build a track record bettors could actually evaluate.
Enhancing Features for Bettors
For bettors, I built tools to browse tipster profiles, track performance metrics over time, and decide with more confidence which experts to follow — interactive dashboards and reports designed for ongoing comparison, not just a one-off decision.
Fostering Community Engagement
The redesign created spaces for bettors to connect directly with tipsters, access personalized advice, and join webinars and live events. Advanced filtering let users sort tipsters by performance, sport, and betting style — turning a cold marketplace into something closer to a community.
A brand that earned its trust back.
The rebranding and redesign significantly improved the user experience and engagement on both sides of the marketplace, enhanced the platform's overall professionalism, and helped attract new users while retaining the trust of existing ones — positioning BetAdvisor as a serious player in the tipster betting space.
